ZDS DISPLAY
Display Typeface • 3 Styles
A display block with a little bit of Midwestern grit & elbow grease.
In 2021, Zilligen Design Studio released a refreshed identity system that included a a handful of logo lockups and graphic elements, but it was missing a core asset — a custom typeface that speaks the language of sport. Nearly 3 years later, ZDS Display came to be.
This typeface wears a chiseled build, familiar to the landscape, while mixing visual cues of sans-serif and slab-serif styles to compliment a look that we like to call "gritty Midwestern". We defined this style as pieced-together, blunt-cornered, and utilitarian — personified by a "NOW OPEN" sign hung on the weathered exterior of an old shop in America's heartland — oozing sweat and elbow grease. Originally founded 40 miles outside of Chicago, this feeling is interwoven in the studio's DNA, and ZDS Display is the representation of it.
With 3 widths, a hefty character set — alternates, symbols, manicules, and more — this typeface prepared to leave it all out on the field.
Design & art direction by CJ Zilligen. Production by CJ Zilligen. Specimen design by CJ Zilligen. Released November 2023.
FEATURES
STYLES
CHARACTER VIEWER
WHAT'S IT GONNA BE?
STAY IN TOUCH
Join our newsletter to be the first to know about font releases, special promotions, and more.